Dubbed the color that shaped a generation, millennial pink has turned into a cultural phenomenon. Chances are you’ve seen your favorite style stars (like Kendall Jenner, Gigi Hadid, and Rihanna) wearing this pink hue everywhere on social media, and we don’t see that changing anytime soon. But where did all this hype come from, and why are we calling it millennial pink?

Some say it all started in 2014 after Wes Anderson debuted his imaginative film The Grand Budapest Hotel, and others think its because Pantone named rose quartz one of the colors of the year in 2016 and pale dogwood (another shade of blush pink) in 2017. Looking to incorporate millennial pink into your own wardrobe? Below we’ve outlined 20 of our favorite millennial pink pieces to rent, for every occasion.

Weekend Brunch

Millennial Pink Brunch Outfits:

SWEATSHIRT: CYNTHIA ROWLEY, SKIRT: VEDA DENIM, SUNGLASSES: ELIZABETH AND JAMES ACCESSORIES

JACKET: BADGLEY MISCHKA, JUMPSUIT: ELLIATT, NECKLACE: GORJANA ACCESSORIES

Keep things casual and comfortable for an afternoon of eating, drinking and chatting with friends. Pair a pullover with a chic denim skirt for an effortless look, or if the restaurant calls for a more formal outfit, try a jumpsuit with cool cutouts.

Summer Date Night

Millennial Pink Outfits for Date Night:

TOP: CUPCAKES AND CASHMERE, SKIRT: ELIZABETH AND JAMES, EARRINGS: SLATE & WILLOW ACCESSORIES

SWEATSHIRT: MSGM, CULOTTES: TARA JARMON, BAG: ELIZABETH AND JAMES ACCESSORIES

For those balmy summer nights, keep cool with off the shoulder tops, midi skirts and cropped culottes. This would be the perfect occasion to experiment with some of the hottest trends of the summer. A festive gingham and bold ruffles will be sure to catch your significant other’s eye.

Formal Wedding

Formal Millennial Pink Outfits:

DRESS: BEC & BRIDGE, EARRINGS: SAM EDELMAN JEWELRY, BAG: REBECCA MINKOFF ACCESSORIES

DRESS: CINQ À SEPT, CHOKER: DANNIJO, BAG: MARIE TURNOR

Millennial pink comes in a subtle range of shades, and this pale pink color is perfect for a wedding. Bring this feminine hue alive with metallic accessories. Rose gold, in particular, brings out the warmer undertones of this pink shade, so bonus points if you have the rose gold iPhone!

Casual Wedding

Casual Millennial Pink Outfits:

DRESS: AMANDA UPRICHARD, EARRINGS: KATE SPADE NEW YORK ACCESSORIES, BAG: FURLA

DRESS: SLATE & WILLOW, EARRINGS: SLATE & WILLOW ACCESSORIES, HANDBAG: HALSTON HERITAGE HANDBAGS

Be playful this wedding season by mixing millennial pink with different shades of pink. From scandi pink to “tumblr pink”, paring variations of the shade adds interest to an outfit. Just remember to keep your accessories to a minimum so that your outfit isn’t too overwhelming.

Beach Wedding

Millennial Pink Outfits for Beach Wedding:

DRESS: TOME, BAG: CLEOBELLA, BRACELET: LELE SADOUGHI

DRESS: TARA JARMON, EARRINGS: OSCAR DE LA RENTA, SUNGLASSES: STELLA MCCARTNEY

Guests at a beach wedding can usually get away with dressing a little more relaxed. Silhouettes that fall looser around the body will be more comfortable when you’re braving the sun and sand. Complete your look with bright, bold accessories or a summery straw bag.

Cocktail Party

Millennial Pink Party Outfits:

TOP: JIL SANDER NAVY, BOTTOM: PARKER, BAG: ZAC ZAC POSEN

BLAZER: JOIE, PANTS: TIBI, EARRINGS: OSCAR DE LA RENTA

Have a sophisticated and elegant vibe for your next cocktail party with expertly tailored pieces. A form-fitting blazer with pinstripe culottes is a fresh take on the semi-casual dress code. Pastel accents like a salmon pink earring or a baby blue purse act as great accent pieces.

Night Out With Friends

Millennial Pink Outfits for Going Out:

JACKET: VINCE., DRESS: LA PETITE ROBE DI CHIARA BONI, EARRINGS: TORY BURCH ACCESSORIES

TOP: ROMY BROOK, PANTS: ALEXIS, EARRINGS: LIZZIE FORTUNATO

Go bold for your next G.N.O. Pair millennial pink with a bright fuschia for an eye-catching pop of color. If a vibrant color isn’t your thing, darker accents also bring out the pale pink hue in a chic way. Have fun with your accessories, this is the perfect time to experiment.

Job Interview

Job Interview Outfits in Millennial Pink:

SWEATER: OPENING CEREMONY, SKIRT: KATE SPADE NEW YORK, EARRINGS: OSCAR DE LA RENTA

TOP: FREE PEOPLE, SKIRT: LOVESHACKFANCY, BRACELET: ALEXIS BITTAR

Dress to impress with millennial pink accents on your next interview. Subtly inject the hue into your outfit through a pair of statement earrings or play up the neutral undertones with a white top and gold accents. Either way you’ll look professional and put together.

Summer Music Festival

Millennial Pink Music Festival Outfits:

TOP: BAILEY 44, CULOTTES: VINCE., EARRINGS: ETTIKA


DRESS: CAROLINA K, BAG: LOEFFLER RANDALL, SUNGLASSES: ELIZABETH AND JAMES ACCESSORIES

Whether you want a boho look for an indie concert or something more trendy to watch your favorite pop star, these laid-back outfits are perfect for any music festival or show. Be free to twirl and dance in a breezy sundress or flowing culottes.

Weekend Getaway

Millennial Pink Outfits for Weekend Getaway:

TOP: CEDRIC CHARLIER, PANTS: 3.1 PHILLIP LIM, SUNGLASSES: ELIZABETH AND JAMES ACCESSORIES

DRESS: MARA HOFFMAN, BAG: ELIZABETH AND JAMES ACCESSORIES, EARRINGS: ELIZABETH AND JAMES ACCESSORIES

We’re getting the wanderlust feeling just looking at these outfits. Opt for casual, comfortable clothes to help you get to your destination in style. Elevate your look with chic accents like a bold colored handbag or tortoiseshell sunglasses.

The term millennial pink is more than just a color. It’s a symbol of the modern feminist movement. Millennial women love this shade because it lets them wear their femininity loud and proud. Whatever the occasion, rent your favorite millennial pink piece today.

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