How Shopping Our Clearance Sale Actually Saves the Planet

July 30, 2018

The fashion industry’s ugly secret? It’s the second largest polluter in the world. In 2015, it was reported that the fashion industry consumed enough water to fill 32 million Olympic-size swimming pools. In 2017, fast fashion contributed to 21 billion pounds of post-consumer textile waste, and more greenhouse gas emissions than international flights and shipping combined. However, fashion and sustainability don’t have to be mutually exclusive–in fact they shouldn’t.

At Rent the Runway, our mission is to build a better future for fashion. We encourage you to rent year-round because it’s basically recycling for your clothes. But we don’t stop there. Twice a year, we sell our designer clothing and accessories at massively discounted prices to close the harmful loop of the fashion cycle. Here’s how our Semi-Annual Clearance Sale is a completely different type of sale. One that is better for customers and better for the environment.

It Cuts Down on Waste

Like all retailers, we need to free up some space in our warehouse to make room for new inventory. But rather than simply throwing out, dumping, or burning our remaining merchandise, we’re giving you the opportunity to buy them at up to 80% off their retail price. You’ll help cut down the amount of textile, water and energy waste the fashion industry produces and snag designer pieces at a great price. A win-win.

It Reduces Pollution

The amount of dangerous chemicals and other toxic substances that the fashion industry releases into the air and water during the manufacturing process is hard to comprehend. Buying previously-loved garments reduces the amount of pollution that comes out of producing a new garment because it is shared among a community.

It Extends the Product’s Lifecycle

On average, buying a used garment extends its life by approximately 2.2 years. All the items in our clearance sale have been loved and worn by our community. Think of it as an opportunity to own what other women loved to rent. Shop from our selection hundreds of different styles from over 250 designers.

It Breaks Harmful Consumption Culture

Does your closet look like a graveyard of impulse buys and a collection stale fast-fashion trends? The average woman throws away 82 pounds of clothing a year. By purchasing previously-loved garments instead of giving in to the see-now-buy-now fashion model, you’ll reduce the demand for harmful and unnecessary manufacturing.

Pro Tip: Remember to keep checking the clearance section, new items will be added throughout the duration of the sale!

Sources: Pulse of the Fashion Industry ReportCouncil for Textile RecyclingA New Textiles Economy: Redesigning fashion’s future